New Isotype Style for NurtureME


I am working on creating a new graphical style for NurtureME. This style is based on Isotype graphics, which are graphics that were commissioned by Otto Neurath and designed by Gerd Arntz in the 1930s. These Isotypes were simple images that were used to communicate complex information on society, economics, and politics. They were the first infographics. I am basing the new NurtureME style on these Isotypes as this brand is a brand that is being created to stir social change, and what better way to show this visually than using a graphical language that comes to us from the 1930s.

The 1930s was an era in the United States that was filled with promise. FDR created the New Deal during this era, which promised relief, recovery, and reform after the Great Depression. I believe that we are experiencing a similar depression currently in our food culture, which started with the shift to mass agriculture in the 1950s and is only now being realized on a larger scale. Fortunately, many people are realizing the connection between what they eat and their and the environment's health and are opting for safer, more sustainably produced food.

Below are some mock-ups of what this new graphical style would look like applied to a Maine food brand with the charter:

Maine farmers and growers pledge to value the health and wellness of their animals, crops, customers, environment, and communities.

  • They pledge to practice sustainable, low impact agriculture, meaning they will meet the needs of the present without compromising the ability of future generations to meet their own needs.
  • They pledge to remain sensibly scaled.
  • They pledge to not grow, raise, or catch animals or plants that are genetically modified.
  • They pledge to include heirloom or open pollinated varieties in their line of products.

Please feel free to leave comments to let me know if you think this style works to promote Maine food.

Poster 1

Poster 2Poster 3

Poster with Farmers

Poster Dairy Farmer

One Response to “New Isotype Style for NurtureME”

  1. emily hartung Says:

    I like poster III with the icons in rows, with some being colored. I like the ME being in green at the bottom. It’s clear, visually pleasing, tells the story of Maine’s peoples and produce. I think the word “nurture” would be more interesting in blueberry blue, and would nice beside the green “ME” One of the buildings could be done in brick red, the picnic basket in brown or gold.

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